An accessibility service portfolio that wins clients does three things: it shows what you deliver, it proves you can do the work, and it removes doubt about pricing. Most accessibility professionals have the skills but present them in a way that forces prospective clients to guess whether they are the right fit.
The professionals who consistently close work are the ones whose portfolio answers every question before the client asks it. That means structuring your services clearly, backing them with evidence, and making it easy for someone to say yes.
| Portfolio Element | Why It Wins Clients |
|---|---|
| Defined service menu | Clients see exactly what you offer and what each service costs |
| Sample deliverables | Removes uncertainty about quality and format of your work product |
| WCAG version clarity | Specifying WCAG 2.1 AA or WCAG 2.2 AA signals technical competence |
| Pricing transparency | Clients compare providers faster and trust those who publish cost ranges |
| Relevant credentials | Certifications like DHS Trusted Tester or CPACC validate your expertise |
What Services Belong in an Accessibility Portfolio?
Start with the services that generate the most demand. Accessibility audits, remediation, and VPAT/ACR services are the three pillars that most companies and government agencies are looking for right now. If you offer all three, you cover the full lifecycle of a digital accessibility project.
Audits evaluate websites, web apps, mobile apps, and software against WCAG 2.1 AA or WCAG 2.2 AA. Remediation addresses the issues an audit identifies. An ACR (the completed document produced from the VPAT template) is what procurement teams request when evaluating a vendor’s product for accessibility conformance.
Beyond those core services, consider adding user evaluation sessions, training, and consulting. Working with assistive technology users adds a layer of real-world validation. Training helps organizations build internal capacity. Consulting covers everything from ADA compliance strategy to Section 508 documentation for government procurement.
How to Structure Your Services for Clarity
Each service listing should include a one-sentence description, the standard it maps to, the deliverable the client receives, and a price range or starting cost. Clients are comparing multiple providers. The one who removes ambiguity wins.
Group services by category. A clean structure looks like this:
- Evaluation: WCAG 2.1 AA and WCAG 2.2 AA audits for websites, mobile apps, and software
- Remediation: Issue-by-issue fixes guided by audit reports, with validation afterward
- Documentation: ACRs using the VPAT template (WCAG, Section 508, EN 301 549, or INT editions)
- Training: WCAG conformance training for developers, designers, and content teams
- Consulting: ADA compliance, EAA compliance, and accessibility policy development
This structure tells a prospective client exactly where they fit and what they need.
Why Sample Deliverables Close Deals
A redacted sample audit report does more selling than any marketing copy. When a client sees the format, depth, and clarity of your work, they can picture what they are paying for. The same applies to a sample ACR or a remediation summary.
If you do not have past client work to share, create a sample. Audit a public website, document the issues, and present it as an example. This is common practice in the accessibility services industry and immediately separates you from providers who offer nothing but a list of credentials.
Pricing: Publish Ranges, Not Guesses
Pricing transparency is the single biggest differentiator for independent accessibility consultants and smaller companies. Enterprise providers often require a sales call before revealing cost. If you publish starting prices or cost ranges, you attract clients who are ready to buy, not browse.
For audits, pricing typically depends on the number of pages or screens evaluated, the complexity of the digital asset, and whether the standard is WCAG 2.1 AA or WCAG 2.2 AA. For ACR services, the VPAT edition and product scope drive cost. For remediation, hourly or per-issue pricing is common.
You do not need to lock yourself into fixed pricing. Ranges work. A statement like “Website audits start at $X for up to Y pages” gives the client enough information to self-qualify.
Credentials That Matter to Buyers
Clients in government procurement care about DHS Trusted Tester certification. Clients in higher education and enterprise SaaS often look for IAAP credentials like CPACC or WAS. If you hold these, feature them prominently.
If you do not hold formal certifications, document your experience instead. Years of practice, number of audits completed, types of digital assets evaluated, and industries served all contribute to credibility. A portfolio that shows 50 completed audits across ecommerce, healthcare, and government websites communicates competence without a single acronym.
Position Yourself in the Right Marketplace
Having a great portfolio means little if the right people never see it. Listing your services in a directory of accessibility professionals puts your portfolio in front of companies and organizations actively searching for help.
AccessibilityBase.com is built for this. It connects accessibility professionals with clients who need audit, remediation, VPAT, and consulting services. Being listed there means your portfolio is discoverable at the moment a buyer is ready to hire.
What Separates a Good Portfolio from a Great One
A good portfolio lists services. A great portfolio answers the client’s internal questions: What will I receive? How long will it take? What standard does this cover? How much will it cost? Can I see an example?
Every section of your portfolio should move the client closer to a decision. If a section does not do that, cut it. Testimonials, case studies, and industry-specific experience are all useful, but only when they directly address what the buyer needs to know.
The accessibility services market is growing. ADA compliance demand is increasing across Title II and Title III. EAA compliance deadlines are driving European organizations to seek qualified providers. SaaS companies need ACRs for procurement. The professionals who present their work clearly and make it easy to hire them will consistently win that work.
Do I need certifications to attract accessibility clients?
Certifications help, especially for government and enterprise procurement where DHS Trusted Tester or IAAP credentials are specifically requested. They are not required. A well-documented track record of completed audits, remediation projects, and ACR deliverables demonstrates competence to most buyers.
How many services should I list in my portfolio?
List every service you can deliver at a professional level. Most successful accessibility providers cover audits, remediation, and ACR services at minimum. Adding training, user evaluation sessions, or consulting expands your reach. Avoid listing services you cannot fulfill independently or through a reliable subcontracting relationship.
Should I specialize in one industry or serve everyone?
Specialization helps you stand out. An accessibility consultant who focuses on healthcare, education, or ecommerce can speak directly to the compliance requirements and technical patterns of that industry. Generalists compete on price. Specialists compete on relevance.
A portfolio that answers every question before it is asked is the one that closes the deal. Build yours around clarity, evidence, and pricing honesty.
Contact AccessibilityBase.com to list your accessibility services and connect with clients looking for qualified professionals.