The best ways to market accessibility services are to position yourself as a specialist, produce educational content that demonstrates your expertise, and build relationships in industries where demand is accelerating. Generalist marketing does not work in this field. Buyers of accessibility services, whether procurement teams or small business owners, are looking for credible professionals who … Read more
Yes, you can make six figures in digital accessibility. Professionals working as auditors, consultants, remediation specialists, and freelancers regularly cross the $100,000 threshold. The demand for accessibility services continues to grow as ADA compliance, EAA requirements, and WCAG 2.1 AA conformance become standard expectations across industries. The real question is which path gets you there … Read more
Most Fiverr freelancers selling accessibility audits deliver automated scan output, not a genuine (manual) evaluation. The price is low because the effort is low. A real accessibility audit requires a human auditor to evaluate each page against WCAG 2.1 AA or WCAG 2.2 AA criteria, screen by screen, interaction by interaction. That work takes hours … Read more
In the rush to scale, most digital platforms build for the “ideal” visitor. We call them ROI commodities. We build for the fast click and the easy conversion, while everyone else is relegated to a “Phase 2” that rarely, if ever, arrives. But for high-asset brands and SaaS platforms, this “commodity” approach creates a fragile … Read more
The right questions before hiring an accessibility specialist will separate qualified professionals from those who overstate their capabilities. You need to confirm their audit methodology is fully manual, their WCAG conformance knowledge is current, and their pricing structure is transparent. A few direct questions during the vetting process can save thousands of dollars and months … Read more
The digital accessibility industry has an estimated market size between $800 million and $1 billion globally. There is no single publicly traded entity that defines the entire sector, so “market cap” in the traditional stock market sense does not apply. Instead, the industry is measured by the total revenue generated across accessibility services, software, consulting, … Read more
Pricing accessibility services as a freelancer comes down to three things: what you deliver, how long it takes, and what the market supports. Most freelancers undercharge early on and overcorrect later. A grounded pricing approach from the start prevents both. The accessibility market is growing fast. Demand for WCAG 2.1 AA and WCAG 2.2 AA … Read more
CPACC certification is worth it for most people entering or advancing in digital accessibility. The credential signals foundational knowledge of disability types, assistive technologies, and accessibility standards to employers, clients, and procurement teams. It does not teach you how to evaluate websites against WCAG or write remediation code, but it establishes credibility at a level … Read more
Starting a digital accessibility business is a strong move if you have the right skills. Demand for accessibility audits, VPAT/ACR services, remediation, and consulting has grown steadily for years, and the legal environment continues to push organizations toward WCAG 2.1 AA and WCAG 2.2 AA conformance. But skill and timing are not the only factors. … Read more
Accessibility job interviews tend to follow a predictable pattern. Interviewers want to know if you understand WCAG, can evaluate digital content, and communicate clearly about conformance. Knowing the most common questions ahead of time gives you an edge. Whether the role is auditor, consultant, developer, or project coordinator, these ten questions surface repeatedly. Each one … Read more